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Can't Touch This! Owning Your Niche

paving the path

As I was soaking up sun on vacation last week and listening to some throwback songs, I got the infectious refrain of M.C. Hammer's 1990 hit stuck in my mind. After I finished mentally dancing around to the music (I didn't want to subject my fellow beach goers to my M.C. Hammer moves—the ugly swimwear was enough), it got me thinking about how that same attitude is so important in branding.

You want to create a niche you can own. You want to find a way to make your product or service such a perfect fit for your prospect's unmet need that you have no competition because they can't touch this.

Sure, sounds like a great idea, you're thinking, but how do I do that? Here is a place to start.

Defining a niche you can own is a solid foundation upon which to build and grow your brand. Then, you can enjoy some Hammer time of your own.

Before You Brand: The Gut-check Guide to set up your brand for successAre you ready to build or energize your brand but don't know how to get started?

Are you unsure about how to select the right brand consultancy for your business?

Sign Up for ALLEnews and get a link to download the bonus: "Before You Brand: The Gut-check Guide to set your business up for branding success. These 7 strategic steps with guide you in making a smart selection.

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Incite Passion: Building the Brand from Within

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