Alle-news header

Don't Be a Hoarder: Sharing with social media


Knowledge is power. If you have worked or do work in a corporate environment, you know there are two camps of people: those confident individuals who share their expertise and information for the betterment of the team and those who hoard.

I’m not talking about the cubicle dwellers with too many tchotchkes on their desk and a magnet collection that threatens to tilt the Earth off its axis. I mean people who hang onto to what they know, so that they are the only resource for people to come to for that particular information. They think it gives them importance. They think it gives them stroke.

If you are in business, hoarding knowledge of that which makes you crazy good at what you do, fearing that someone will be able to use it to surpass you, you don’t understand that your brand value is more than facts and knowledge. Knowledge is a tool. Like any tool, it’s only as good as the skilled artisan who uses it.

With information so readily available online, it’s not how much you know, it’s how you use it to bring value to your target market. You, as the expert, can lead the exchange of information and knowledge. When people are aware of what a great resource you are, you own the position as an expert—the go-to source.

So how do you do that?

Today, social media, used consistently and properly, is huge for reputation building. You don’t have to wait for a conference, publish a paper or put out a news release. You can record and post your point of view on a YouTube video. You can share that video on your web site, blog or company’s social media pages. But, social media for business, especially, technical businesses can be daunting.

So to keep you from feeling like a deer in the social media headlights, here is a start to focus your ideas for sharing.

Social media, used well, affords an opportunity for you to stay top-of-mind as well as to showcase your expertise. You will position yourself as a very knowledgeable resource. You won’t have to chase business; it will seek you out.

If you’d like more ideas and inspiration of things to post, download my free idea igniter sheet

Before You Brand: The Gut-check Guide to set up your brand for successAre you ready to build or energize your brand but don't know how to get started?

Are you unsure about how to select the right brand consultancy for your business?

Sign Up for ALLEnews and get a link to download the bonus: "Before You Brand: The Gut-check Guide to set your business up for branding success. These 7 strategic steps with guide you in making a smart selection.

Facebook linkedIn wordpressgoogle+twitterstumble uponPinterest


Next Issue:

Going Viral: Turning brand apathy into adoration

ALLE is a catalyst inspiring companies, professional organizations and committed entrepreneursto expose and express their brand value.

Want to comment or suggest a topic? Send me an email.

© 2016 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019



Would you like to receive ALLEnews? It’s free, low calorie and will makes you look 10 years smarter. Click here to subscribe.

Do you need help identifying what to post?

If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.