6 Words You Should Never Hear: Reputation building
One of my tenets of marketing is that “Everyone you know knows someone who can use your product or service.” It’s in the same vein as six-degrees of separation or six-degrees of Kevin Bacon—take your pick.
So, for me, one of the cardinal sins against branding is for someone who knows you to say, “I didn’t know you did that.” Seriously???
Here’s why that is a bad thing:
Are you ready to build or energize your brand but don't know how to get started?
Are you unsure about how to select the right brand consultancy for your business?
Sign Up for ALLEnews and get a link to download the bonus: "Before You Brand: The Gut-check Guide to set your business up for branding success. These 7 strategic steps with guide you in making a smart selection.
Brand Therapy: Share how that makes you feel
ALLE is a catalyst inspiring companies, professional organizations and committed entrepreneursto expose and express their brand value.
Want to comment or suggest a topic? Send me an email.
© 2016 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019
Would you like to receive ALLEnews? It’s free, low calorie and will makes you look 10 years smarter. Click here to subscribe.
If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.