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It is Later. 5 Whys for NOT putting off your branding


In each of us lurks a secret procrastinator. No matter how you pride yourself on being ďon it!Ē or proactive, there is always something you shove to the back burner. Maybe itís making the doctor appointment. Could be you shirk shopping for new clothesósomething stylish from this century. Perhaps itís making that uncomfortable call with bad news or just calling your mother. Sometimes itís working on the report you just donít want to do. Or, maybe, just maybe, itís deciding to get busy and step up your branding.

Donít worry; the doctor is in. Here are five ďwhysĒ to crush those justifications so you can start building your branding.

  1. Potential customers wonder whether you are still in business
    If your brand touchpoints (physical signage and facility, web site, identity, and so on) say oldie and moldy, they project neglect and decline. Thatís not good for business.
  2. Your brand doesnít reflect the company you are today
    Branding is your communication tool to help potential clients preview your style and what you are about. If you are not representing yourself as you evolve, clients may be uninformed of your capability or just feel you are behind the times.
  3. You are missing opportunities
    You are not helping the right customers to find you when your brand isnít showcasing what you do best. Donít become invisible. Donít appear to be irrelevant.
  4. It wonít get any cheaper
    Branding is an investment in your future. Waiting hurts you. There will be no Black Friday markdowns. It will only become more expensive as time goes onónot just in costs but in the business you lose by failing to brand.
  5. The time is right
    If you are waiting for the right time or thinking youíll do it later, it is later. If the brand isnít doing the job to attract new business and cement existing relationships, it is time to upgrade.
Change is challenging. Some are paralyzed with fear of making a mistake. However, sometimes the worst mistake is failing to recognize itís later than you think. Decide to shine!

Before You Brand: The Gut-check Guide to set up your brand for successAre you ready to build or energize your brand but don't know how to get started?

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Sign Up for ALLEnews and get a link to download the bonus: "Before You Brand: The Gut-check Guide to set your business up for branding success. These 7 strategic steps with guide you in making a smart selection.

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