Staying Lucky: Branding while the iron is hot
As March approaches, we start thinking about St. Patrick’s Day, the luck of the Irish, and leprechauns carefully guarding their pots of gold. Luck is a tricky thing, because luck doesn’t really exist.
In the words of Seneca, “Luck is what happens when preparation meets opportunity.” So, if you want to ensure you will be lucky, be really prepared.
So, how do you get lucky with branding? You lay a strong foundation; consistently examine the health of your brand at every point where it interacts with a customer, prospect or stakeholder; and, regularly look for opportunities to energize your brand and keep it relevant.
Too often we wait until the economy nosedives, competition increases or revenues are down to think about nurturing the brand. The time to build your brand is when things are good. Review your strategy. Boost your reputation with videos, speaking engagements and social media. Look for opportunities to make or keep your brand top-of-mind.
By thinking of your brand’s future from a place of strength rather than scrambling from a point of desperation, you will stay “lucky” and thrive.
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