Get Your Real On: Authenticity in social media
Some people are born to the spotlight; others have it thrust upon them. Putting yourself and what you do out there, loud and proud, on social media can hold a measure of discomfort for many of us.
Taking off the invisibility cloak and being seen on social media, makes us feel vulnerable. However, social media—like all tools we use to build our brand—can be used with confidence once we learn how to manage them well. Preparing a strategy and guidelines will help you and those who speak for your company do so in a valuable and professional way.
Social Media Training Wheels:
Are you ready to build or energize your brand but don't know how to get started?
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Look at You! Your brand in the mirror
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