Brand is a Verb: Get busy.
Confession: I’ve been working on ideas to elevate my web site and blog. Actually, I’ve been working at it for a while, because I worry about making it absolutely perfect (which will never happen) and because I am the last client on my To Do list. As a priority, it sweeps from the front burner to the back burner with the grace and poise of a Dancing with the Stars contestant perfecting the waltz.
Like many of you, I have an “if it ainít broke…” problem. My site is not working hard for me, but itís not killing me either. It’s…okay. But do I want to be just okay? Hell, no! So, I decided to stop dancing around it and get ’er done. Stay tuned.
Sitting on your laurels is not good branding. Your brand will stagnate and become irrelevant if you remain still while everything around you is moving forward. So get busy.
Keeping focus active, participation broad and energy high, invigorates the brand. The brand needs to be busy, alive and integral to decision making. Brand is a verb. Get it working.
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Mind the Gap: Managing expectations
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