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Eyes on the Prize: Your opportunity to be great

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I was indulging in some pre-recorded TV programing this past weekend. As always, I took a moment to mentally thank those responsible for the magical ability to speed through the inane, irrelevant and time-sucking commercials that would otherwise clog my limited downtime. However as the E.D. ads whizzed by, I started thinking about being prepared.

Just like the Cialis commercial, you never know when the moment will be right and you want to be ready. However, Iím talking about an entirely different kind of moment. Iím referring to that moment when you are face-to-face with your ideal client and have the chance to make a first impression, strengthen a relationship, resolve an issue or close the deal. Itís a critical event, a tipping point, the pivotóItís the opportunity for your brand to be great.

You have the power. Itís your job to wield it like the pro you are. Regardless of the situation, your brand can step up and be memorable when you:

Being clear about what your brand represents, how it behaves and whom it serves prepares you to react accordingly in any situation. You will capitalize on your opportunity to be great.

What you overlook is hurting your brand. Your BIP Score™ opens your eyes to opportunities to elevate your brand.

How valuable would it be like to pinpoint easy to implement changes that would immediately elevate your brand?

ALLE has launched a new program that scores your Brand Improvement Potential.

BIP ScoreThe BIP Score examines 5 critical areas where your brand meets your public. The executive summary pinpoints actions that can be implemented immediately to strengthen the brand experience.

It is ideal for businesses that have grown organically or companies who have evolved through mergers and need to clarify the brand image.

Email to learn more about the program and whether it is right for your business.

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Next Issue:

Put Words in Their Mouth: Positioning your brand for referrals

ALLE is a catalyst inspiring leaders to elevate their brand.

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