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Eyes Up Here: Keeping the focus on your value

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Sometimes it’s easy to be distracted by the latest bobbles of technology or online ingenuity. You start to chase squirrels looking for the next big thing that will take your brand from zero to hero. You ask yourself, “Where is my magic bullet?”

While there are a lot of tactics you can incorporate into your brand building strategy, jumping from one shiny object to the next will get you nowhere. You can’t build your empire on a shaky foundation. So how do you establish your bedrock?

Keep these principles in mind to keep your brand strong and true.

It’s easy to be dazzled by the pretty, the new and the promises of miraculous shortcuts to success. Stay focused on what matters most: the beauty of your brand value and how it serves your most important asset—your customers.

What do you overlook that is hurting your brand?

How valuable would it be to pinpoint easy to implement changes that would immediately elevate your brand?

ALLE has launched an introductory program that scores your Brand Improvement Potential.

BIP ScoreThe BIP Score examines 5 critical areas where your brand meets your public. The executive summary pinpoints actions that can be implemented immediately to strengthen the brand experience.

It is ideal for businesses that have grown organically or companies who have evolved through mergers and need to clarify the brand image.

Email to learn more about the program and whether it is right for your business.

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Next Issue:

Logo or No Go? 5 Tips for choosing your visual identity

ALLE is a catalyst inspiring leaders to elevate their brand.

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