What's Your Praaah-blum? Targeting your biggest brand issue
A former colleague, let’s call her Sammy, would start our brainstorming sessions by setting a scenario. I’d play the client and she’d intone in her nasally, New Jersey accent, “So, what’s your praaah-blum?” While it sounded like the challenge one might issue to an onlooker gawking at you too long, what she meant was, “What is your big issue? What is the problem your brand is facing?”
Seems like an obvious question. However, most of us dance around it. When asked, we will spit out a string of justifiers and avoid the question:
What do you overlook that is hurting your brand?
How valuable would it be to pinpoint easy to implement changes that would immediately elevate your brand?
ALLE has launched an introductory program that scores your Brand Improvement Potential.
The BIP Score examines 5 critical areas where your brand meets your public. The executive summary pinpoints actions that can be implemented immediately to strengthen the brand experience.
It is ideal for businesses that have grown organically or companies who have evolved through mergers and need to clarify the brand image.
Email to learn more about the program and whether it is right for your business.
Talking Back: Branding is a conversation
ALLE is a catalyst inspiring leaders to elevate their brand.
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