The Journey is the Reward: Making the brand experience count
I’ve always found inspiration in that Chinese proverb. In our busy lives rushing from A to B at breakneck speed, we sometimes forget to observe and enjoy what happens in between. Often it’s the in-between that makes the destination worth it at all.
Regardless of what service or product your brand represents, I encourage clients to create an enjoyable journey for existing and potential customers. You may be thinking, “So what exactly does that mean and how do I do it?”
The “journey” is every opportunity where your brand interacts with potential or existing clients.
How can you capitalize on these opportunities?
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