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Why Me? Identifying your differentiators


There are probably dozens of times in the last month when you’ve thought “Why me?” such as:

But, the most important time to ask “Why me?” is when you are thinking about your customers and prospective clients. Understanding why current customers do choose you over other options will help you identify and use that secret sauce to keep client relationships strong and to attract new customers. The challenge is most of us don’t see the forest for the trees. We are certain it’s one thing; however, you may discover happy customers come to you—and stay loyal to you—for a different reason.

So, how do you get a clear picture of what sets you apart? Gaining clarity about why customers choose you when they have other alternatives is key to keeping your brand reputation strong. Showcasing your differences helps your ideal clients choose your company.

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What’s New? Keeping your customers close

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