“I hate to brag but…”: Getting your glory on
Unless you’re The Donald, you probably don’t talk about how wonderful you are: “Look, you see what I did there?” “People love me!” “Did you notice? I just killed it!” Hmmm. No.
However, it’s important for you to get the message out about the solutions you bring that keep your customers happy, your audience interested and your brand alive.
So how can you do that effectively without looking like a megalomaniac with bad hair?
- In their own words—Share what customers say about the experience with your product or brand. Make it a standard process to ask for formalized feedback or at least send a follow up email. Craft questions that require more than a yes/no answer. Make the questions help the reader recall the experience with your product or brand, so he or she will be inspired to provide you some juicy fodder for a quote or testimonial.
- May I? Always include a permission box at the bottom of the questionnaire next to the date and signature. The permission box should ask them to indicate whether you have approval to use their name/title/company or if you can use it with a generic attribution, e.g., “John W., V.P of technology, National Spaceship Company” or “J. W., aerospace engineer.” This keeps the corporate attorneys happy and you still have use of their comments.
- Hands-On—Any time you can give someone a visual to demonstrate a point, it is invaluable. YouTube and similar video hosting channels allow you to provide video of someone using your product or capture them interacting with your brand. Make it authentic so the viewer can put themselves in the scene and viscerally connect with the experience.
Nothing is more effective than having someone else
sing your praises. It gives the accolades credibility and helps the audience see how someone like themselves liked it. People take comfort that someone has blazed a trail, vetted the company or product and given it a thumbs-up. You get the glory, but it’s not bragging, it’s fact.
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