Pump Up the Painkiller: Highlighting how you bring relief
If you’re reading this, it’s likely that you care about gaining the trust of a customer and maintaining a strong, mutually beneficial, long-term relationship. The bond of clients and providers is like a good marriage: if you find ways to keep them happy, surprise them by making their lives easier and are interested in discovering and satisfying their unmet needs, you will have a long and happy association.
Relationship building is the foundation of building your brand. Often it’s not what you do, it’s how you do it. Usually, it’s not the difference in the product, but the way you provide service. It’s being tuned in so you can spot what is causing them “pain” then bringing the relief.
So how can you pump up the painkiller?
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