Your Logo: Small symbol, big responsibility
I got a call the other day from someone who had a successful business and was dipping his toe in the water to partner in another business. He wanted just a logo—just something to put on a business card. Warning sirens and loud horns started blaring in my head. There is no such thing as “just a logo.”
Even if you are in start-up mode and cannot afford a professional logo, you don’t need just a logo. As a temporary measure, you would be better off with just your business name and contact information in a nice layout with a decent font.
Why? This little symbol bears a huge responsibility and needs to be designed to succeed in its mission.
Words Make Winners: Is your tagline nailing it?
ALLE is a catalyst inspiring leaders to elevate their brand.
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