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Heard It Through the Grapevine: Making the message memorable


Don’t worry that people are talking about you; worry if they don’t. When it comes to your business and your brand, if you are on their lips, you’re on their mind. That’s exactly what you want. The key is to guide the message you want spread around.

Building your reputation as the “go-to” for a specific product or service niche requires crafting a consistent and memorable message. Make certain it is clear and repeatable by those who will recommend your company.

Referrals are a powerful tool. Ensure that the correct impression of your brand sticks in the mind of the audience. These examples show how you can better manage the message:

For better or worse, people will talk about your brand. Using a story engages your listener in the content and provides a take-away he or she can remember. Keep that grapevine humming to your advantage.

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Next Issue:

The Purpose Behind the Pretty: Logos that captivate your clan

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