Alle-news header

So, What’s Your Story? Narratives are your passport to engagement

pulse

I was listening to a little Rod Stewart—Every Picture Tells a Story. Of course, that’s true: a picture is worth a thousand words, right?

Though not celebrated in song, the opposite is also true: A good story can paint a vibrant visual. That’s why every brand needs to tell its story. The more textured and fascinating your brand story, the easier for the reader or listener to visualize, remember and bond with what your brand is all about.

Here are two brief examples of a story a custom cabinetry business might use:

Which pulls you in to want to know more about the business? Which makes you feel confident in selecting that company to complete your project? Which will you remember?

Stories reinforce your brand by

People do business with people. Give them a strong narrative so they can see the real people with whom they will be dealing. So, what’s your story?



Facebook linkedIn google+twitterstumble uponPinterest

 


Next Issue:

Keeping It Real: Authenticity is your ally

ALLE is a catalyst inspiring leaders to elevate their brand.

Want to comment or suggest a topic? Send me an email.

© 2017 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019

 

 

Would you like to receive ALLEnews? It’s free, low calorie and will makes you look 10 years smarter. Click here to subscribe.

Do you need help elevating your brand story?

Contact
ALLE

If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.