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So, What’s Your Story? Narratives are your passport to engagement


I was listening to a little Rod Stewart—Every Picture Tells a Story. Of course, that’s true: a picture is worth a thousand words, right?

Though not celebrated in song, the opposite is also true: A good story can paint a vibrant visual. That’s why every brand needs to tell its story. The more textured and fascinating your brand story, the easier for the reader or listener to visualize, remember and bond with what your brand is all about.

Here are two brief examples of a story a custom cabinetry business might use:

Which pulls you in to want to know more about the business? Which makes you feel confident in selecting that company to complete your project? Which will you remember?

Stories reinforce your brand by

People do business with people. Give them a strong narrative so they can see the real people with whom they will be dealing. So, what’s your story?

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Next Issue:

Keeping It Real: Authenticity is your ally

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