Alle-news header

Aspire to Inspire: Leaders build great brands

inspire

What three leaders have inspired you in business? Usually, we like certain qualities a leader brings to the table even if we aren’t enamored with the whole package. For example, I am inspired by the vision of Steve Jobs. He could anticipate how to fill a need that consumers didn’t even realize they had. His approach was proactive rather than reactive: he wasn’t just seeking a solution to an existing problem, he leapfrogged beyond the problem to enhance our lifestyles. Of course, his people skills—not so much.

I find Eleanor Roosevelt’s wisdom to be reassuring: “No one can make you feel inferior without your consent.” That’s always a good confidence builder when you face tough negotiations or discussions. In her time, however, her activism in championing human rights brought her a lot of criticism. People labeled her a busybody.

The list goes on and on. As a leader, you are responsible for inspiring your colleagues, stakeholders, vendors and employees to participate in building a great brand. Thatís right. It all begins with you. So what can you do?

While every action you take or decision you make won’t be a winner, leaders who focus on the impact their choices have on the brand and those it touches, will build a strong brand.

Strong leaders make brand-building look effortless. Aspire to be that leader.



Facebook linkedIn google+twitterstumble uponPinterest

 


Next Issue:

How Do You Like Me Now? Communicating merged brands

ALLE is a catalyst inspiring leaders to elevate their brand.

Want to comment or suggest a topic? Send me an email.

© 2017 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019

 

 

Would you like to receive ALLEnews? It’s free, low calorie and will makes you look 10 years smarter. Click here to subscribe.

Do you need help building your brand?

Contact
ALLE

If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.