How Do You Like Me Now? Communicating merged brands
When companies merge it’s a little like a wedding. Emotions run high. Some people say the wrong things. Sometimes it’s a love match and all goes smoothly; other times, it’s a tad dysfunctional.
No one wants the first impression they make as a newly joined entity to be as embarrassing or uncoordinated as Uncle Ted’s breakdance on the wedding video.
Make sure when your two companies become one that you step out right.
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