Jump for Joy: Communicating Kudos
No one likes a braggart. However, to paraphrase Steuart Henderson Britt, Doing business without [promoting your accomplishments] is like winking at a girl in the dark. You know what you are doing but nobody else does.
If you don’t shine the light on all the great things happening with your company how will anyone know? And, yet, you don’t want to make your story read like a giant ego-fest.
So how do you communicate kudos? Use your web site and social media to:
No one will fault you for sharing good news. It makes people feel the humanity of your brand. Companies don’t do business with other companies; people do business with people. Communicating positive news helps your public have good feelings about your brand. And, doesn’t that make you want to jump for joy?
The Notion of Association: Brand Positioning
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