You Lost Me At…: Branding through a boo-boo
Relationships are hard. Not just the personal kind, but business ones also. Consistently delivering a positive experience builds trust in your brand. However, a misstep, even a seemingly insignificant one, in minutes, can dash what you have built over time. You lose that precious element that cements your bond.
Trust is a fragile thing. In a moment, misunderstood communication, a perceived slight, a feeling of not being appreciated or the impression of being ignored can sour a customer/vendor partnership.
So, how do you make repairs?
When bad things happen with good clients, keep your brand strong by clearing the air. Understand, rectify and appreciate the opportunity to forge an even stronger bond.
Customer loyalty is a wonderful gift. Cherish it.
Know When to Go Pro: Avoiding DIY Disasters
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