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How New are You? Kicking off the cobwebs

business cobwebs

Even though I have a closet full of shoes, I always find myself turning to the same ones: my broken in, comfy, easy to stand in, stable to walk in, versatile favorites; my go-tos.

Why? Because change is difficult. Itís full of unknowns. It requires a lot of decision-making. Itís easier to stick with what you know, even if itís looking a little worn and tired.

The same thing happens with your brand. And, I can speak firsthand here. Iíve been happy enough to stick with my web site. Itís not broken. I like it okay, but it has been getting stale. Time to refresh it with a new design. (Since Iím the last client on my list, itís a slow processóbut I know I need to get it done.)

Why is refreshing your brand important?

It easy to stay in your comfort zone with the if-it-ainít-broke attitude, but when your comfort zone is in the Land of Denial, itís time to move. Get up, dust the cobwebs off your brand by injecting a heaping dose of brand freshener. Then, youíll have something to talk about when youíre asked, ďWhatís new?Ē

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Next Issue:

Pretty Pays: The impact of design on business

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