Alle-news header

How New are You? Kicking off the cobwebs

business cobwebs

Even though I have a closet full of shoes, I always find myself turning to the same ones: my broken in, comfy, easy to stand in, stable to walk in, versatile favorites; my go-tos.

Why? Because change is difficult. Itís full of unknowns. It requires a lot of decision-making. Itís easier to stick with what you know, even if itís looking a little worn and tired.

The same thing happens with your brand. And, I can speak firsthand here. Iíve been happy enough to stick with my web site. Itís not broken. I like it okay, but it has been getting stale. Time to refresh it with a new design. (Since Iím the last client on my list, itís a slow processóbut I know I need to get it done.)

Why is refreshing your brand important?

It easy to stay in your comfort zone with the if-it-ainít-broke attitude, but when your comfort zone is in the Land of Denial, itís time to move. Get up, dust the cobwebs off your brand by injecting a heaping dose of brand freshener. Then, youíll have something to talk about when youíre asked, ďWhatís new?Ē



Facebook linkedIn google+twitterstumble uponPinterest

 


Next Issue:

Pretty Pays: The impact of design on business

ALLE is a catalyst inspiring leaders to elevate their brand.

Want to comment or suggest a topic? Send me an email.

© 2017 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019

 

 

Would you like to receive ALLEnews? It’s free, low calorie and will makes you look 10 years smarter. Click here to subscribe.

Do you need help to refresh your brand?

Contact
ALLE

If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.