Alle-news header

Branding Big: Squeezing out the most bang for your buck

rainstorm

I get really excited when I see a business working their brand. Whether you are a corporation with deep pockets to devote to branding or a start-up on a shoestring, you have assets you may not be using fully to brand big.

What makes a brand stand out? It’s not just about a nicely designed, effective logo or a fancy web site. It’s about how you make your stakeholders feel. Everything about a brand is dependent first and foremost on the brand experience.

How can you beef up your branding without blowing the budget?

Remember, everyone your brand touches—whether a customer or not—may be an ambassador for your business. Anyone is a potential link in the referral chain for your company, so it’s essential they have a good impression. Often the smallest things—those that cost little or nothing—give you a huge bang for your branding bucks. For example,

Pay attention to these basic things. You’ll get big, sustainable branding bang without blowing your budget.

Facebook linkedIn google+twitterstumble uponPinterest

 


Next Issue:

Talkin’ ’bout an Evolution: Transitioning for change

ALLE is a catalyst inspiring leaders to elevate their brand.

Want to comment or suggest a topic? Send me an email.

© 2017 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019

 

 

Would you like to receive ALLEnews? It’s free, low calorie and will make you look 10 years smarter. Click here to subscribe.

Do you need help examining your brand experience?

Contact
ALLE

If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.