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Elements of Effectiveness: Taking your logo from good to great


While beauty is in the eye of the beholder, your logo is not solely about being clever or pretty. Your logo is the signpost leading to your brand. People glance at and pass by pretty, but a logo that does the heavy lifting for your brand will stop them in their tracks.

And, that’s what you want. For your logo, to be effective, it should:

Given that, how can you make sure your logo is at peak performance?

You can finish strong with a tool that effectively represents your brand if you think ahead and are clear about your brand and its audience from the beginning.

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