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Don't Bury the Brand: Examine and evolve


Spring is in the air, or for us in the South, summer is lurking. If you’re a gardener or live next to a gardener, you can see things sprouting and coming to life. Or maybe not.

If you or your fellow gardeners are not tending, nourishing, evaluating, and replanting your plots, the beds will not attract any admiring glances.

Your brand needs the same strategy. It’s never a one-and-done. As part of your business planning, incorporate a regularly scheduled evaluation.

If you fail to examine the state of your brand regularly, the brand will wither until, ultimately, you’ll be burying your brand. A well-tended brand will evolve as your business does and pay dividends for years to come.

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Next Issue:

Oops, I did it again: Consistency is no accident

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