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Claim to Fame: Tactics for tackling the tagline


Ah, the tagline. It’s like that sassy chrome detail on a roadster. You may not think you need it, however, it’s the memorable element that unites your audience with the deeper experience.

So, what makes a good tagline?

Here are things to consider:

Here are things to avoid:

A good place to start is to create lists of both the value you bring to clients and your most audacious or inspired goals. Find an intersection of the two. Create a pithy, catchy, crisp and inspiring tagline. If you need help with this, contact your favorite branding professional to facilitate tagline development.

Own your excellence—it’s your claim to fame.

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