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Just Like Me: Why project stories matter


There are trailblazers and then there are most of us. If you’re like me, you probably ask for referrals and recommendations before choosing a service provider or buying a product. We pour over reviews, read testimonials and take into account what that product or service has done for someone else. That’s why testimonials, project studies, and case histories are so important to your brand.

They show that

Uncertain customers don’t buy. When they can see someone like them has trod the path, they are more comfortable with trying your business and have already started to build trust with your brand.

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Next Issue:

The Sparkle in Your Sizzle: What’s really selling your brand?

ALLE is a catalyst inspiring leaders to elevate their brand.

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