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Picture Perfect: What’s your logo projecting?

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The most valuable piece of real estate a brand owns is the spot where it has embedded its memory in a prospect’s mind.

Any of our senses can imprint a strong memory of the brand, but today, I’m focusing on the visual.

Your logo embodies the experience with and memory of your brand. It’s small but mighty.

There are a couple schools of thought when it comes to developing your brand identity:

The logo

I prefer the second option whenever possible. Building anticipation helps you attract the right customers and shortens the time it takes them to engage with your brand.

Projecting the value you bring helps customers put themselves in the picture to determine whether it’s a mutually beneficial fit.

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