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Jammed Up: Protecting your jewel

Jewel in the crown

I need space. No this isn’t a relationship break-up, it’s your logo crying out for help.

So often companies invest in an outstanding logo that captures the brand essence, then fail to allow some air around it so it can do its job: reaching out to the target audience.

Hanging decorative things off your logo or smothering it with text and images hugging its edges is like driving a Maserati but adding dice to the rearview mirror and slapping stickers on the bumper.

Your logo is the gem in your branding crown. Honor it with the respect it deserves.

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The Intangibles: What your clients are really buying

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