Alle-news header

Collaborators or Order Takers: Getting the most from your brand consultants

order taker

There are two tiny but pivotal words in any vendor-client relationship: “for” and “with.”

As a brand catalyst, I am always working for the client to provide the most cost-effective solution that will satisfy the end objective. I have their best interests at heart.

When I work with my printer providers or web site coders, I am working “with” them. I count on them to use their expertise to enhance the result we both want for my client.

But, over the years, Iíve run into some clients who assume that because theyíve “paid good money” for my services, that my role is to be a yes-woman, an order-taker. In their minds I am working “for” them not “with” them. Itís a huge difference.

The collaborative mindset—working with your consultant or provider—is what takes a good idea to great. Two plus two suddenly equal far more than four. Allowing your brand consultant to offer fresh eyes and a different perspective is how your investment pays off exponentially.

Facebook linkedIn google+twitterstumble uponPinterest

 


ALLE is a catalyst inspiring leaders to elevate their brand.

Want to comment or suggest a topic?
Send me an email.

© 2017 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019

 

 

Would you like to receive ALLEnews? It’s free, low calorie and will make you look 10 years smarter. Click here to subscribe.

Do you need someone to work with you to build your brand?
Contact
ALLE

If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.