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Leader of the Pack: Don't let your brand be bland

When you’re not the lead dog, the view never changes. You end up trudging along, following the safe path of those who have already been there and done that. You never take any risk. But, the downside—no risk, no reward!

I hear tales of woe from a lot of people about how they have little brand recognition. They are doing the same things that their competitors are doing, following that same, tried and true path, but gaining no purchase in the potential customers’ minds.

It's because the lead dog, or first in market, gets locked into the customer’s mind as “the” go-to source for that product or service. The rest of the pack pick up the scraps. The well trodden path becomes a slippery slope on which the followers will always struggle to hold market position and have little hope of gain.

If you hold your position while others are moving forward, you are losing ground. (Dizzy yet?) So what’s the remedy? How do you get your brand recognized and remembered?

When you discover your value, you realize that even though your product or service may be similar to your competitors, it's your value that sets you apart. Don’t be bland with your brand. Step out of the pack. Let your freak flag fly. Help customers experience your brand in all its glory. Lead on and open your eyes to a whole new view.

Next Issue:

Don’t tase me bro! Policing the brand

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