Unless you’ve been totally off the grid since 1989, you undoubtedly recall the memorable restaurant scene in When Harry Met Sally between Billy Crystal and Meg Ryan. The experience Meg (Sally) created was so convincing, that a fellow diner remarked, “I’ll have what she’s having.” Priceless.
Recently, you may have seen this Oikos Yogurt ad that definitely speaks to its target demographic. Apparently, even those less externally gifted are magically transformed when you’re eating Oikos.
And, who can forget, the “I’m a Mac and I’m a PC” commercials? The personifications helped create a visual of the brand experience. Visuals create strong memory retention.
In fact, the more of the five physical senses you can engage at brand touch points, the more unforgettable your brand.
We would all like to have our brand experiences make as strong an impression as those in the examples above. Incorporating these key elements will infuse success in building your brand:
It’s always important to step outside your comfort zone and get “outside eyes” to evaluate your brand experience. And brand evaluation is an on–going task, not a one–and–done. After all, you want everyone to say, “I’ll have what she’s having.”
For a quick revelation of what may be missing from your brand experience, before you even engage your prospective client, download my free First Impression Checklist. It’ll give you some tips you can employ right away and provides a glimpse of the value a thorough brand evaluation can provide.
Street Cred: Letting your customers tell your story
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