Cheap & Easy: Three simple ways to get
more bang from your marketing budget
I was watching the news this week when a TV commercial came on for Run–After–It Bank’s direct deposit from your smartphone feature. A woman is at the zoo with her toddler. (That’s where I do most of my banking—at the zoo.) She takes a picture of a check and tells her daughter how it is going right into the bank. Then, the mom sees the lions, and snaps a photo. The little girl shrieks, “No, Mommy, No!” We are supposed to believe the daughter is afraid that the lion will now be roaming the aisles of the bank.
The only reason this got my attention was because it was SO bad. Fingernails on the chalkboard bad. I wonder what the backstory is? We can assume it was a huge marketing investment, but I don’t think they got good value for it, do you? So how did it go so wrong? Is this a case of the Emperor’s New Marketing? No one wanted to take a stand and say this is just bad?
Investing in marketing takes a good chunk of change, but like any investment, it only becomes expensive when it fails to pay dividends. So how can you stretch your marketing dollars and get the most return on investment? Below are three easy ways that will skyrocket your returns.
For a quick revelation of what may be missing from your brand experience, before you even engage your prospective client, download my free First Impression Checklist. It’ll give you some tips you can employ right away and provides a glimpse of the value a thorough brand evaluation can provide.
Feelin' Alright: Selling the Experience
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