Feelin' Alright: Selling the Experience
“We know you have a choice of airlines so we want to thank you for flying with us today.” Wow that is such a great statement. I’m sure you’ve heard that spiel too many times to count. It’s part of a great brand promise. But does it align with the experience you actually have? Does it seem like instead of Passengers Are Number One Airlines, you have boarded Passengers Come Maybe Third Airlines?
The best way to sell customers on your brand and keep them loyal is to deliver on the experience they expect.
For a quick revelation of what may be missing from your brand experience, before you even engage your prospective client, download my free First Impression Checklist. It’ll give you some tips you can employ right away and provides a glimpse of the value a thorough brand evaluation can provide.
Shock and Awe: The Art of Branding "Bad"
ALLE is a catalyst inspiring committed entrepreneurs and companiesto expose and express their brand value.
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