10 Years After: A decade of delivery
Time flies when you’re having fun. And apparently I have been. One of my clients, Dan O’Malley from AutoFloors, surprised the heck out of me with a congratulatory message on my 10 years in business. Whaaatttt? Can it be ten years? I got out all my fingers and counted backwards and forwards and sure enough. 10 years have flown by.
What I’ve learned from the experience:
What has made it a great 10 years:
I’ve learned a lot of lessons and shared—some say over-shared—the good stuff with those who’ve signed up for the enewsletter. Sharing knowledge is power. Being threatened by sharing knowledge is a sign of weakness.
- I’ve realized that my value comes from delivering a branding package of solutions rather than bits and pieces that won’t give you bang for your buck. I know you’ll be more satisfied and achieve your goals by getting a carefully curated chef’s menu of tactics rather than a quick fix of unfulfilling bites from the dollar menu.
- I understand that satisfying customers doesn’t mean giving them what they think they want, taking the money and running. Instead it means educating them and presenting solutions that will move the needle toward their goals. In the words of Mick Jagger and Keith Richards, “You can’t always get what you want, but you get what you need.”
I have enjoyed seeing colleagues move from corporate jobs to become successful businesses in their own right (The Smithton Inn
, Spartan Energy
, MGM Law
, Law Office of Robert S. Hoffman
). I love seeing companies I’ve helped name, thrive (Risknology, SciRisq
Many clients have taken me with them when they’ve moved to new companies. Most have sent me referrals. And, many clients have become friends.
I have been very lucky to work with restaurants I love (Le Bernardin
, Giacomo’s Cibo e Vino
) and people I enjoy.
I have had the pleasure to work with many committed entrepreneurs I admire, building strong businesses (Dhukani Interests
, Duco Energy Services
, Belverdere Homes
, JESCO Construction
, Urban Dental
, and others.
I’ve also had the pleasure to support organizations like TIRR Foundation
; and larger corporations like VPC Signs
, Sign Resource
, and gain friends along the way.
Mixing my rock references here, but in the words of the Grateful Dead, what a long, strange—wonderful—trip it’s been…Thank you for your loyalty, your commitment and your support!
Are you unintentionally creating a bad first impression? For a quick revelation of what may be missing from your brand experience, before you even engage your prospective client, download my free First Impression Checklist. It’ll give you some tips you can employ right away and provides a glimpse of the value a thorough brand evaluation can provide.
Fire in Your Belly; Egg on Your Face: Is your web site supporting your brand?
ALLE is a catalyst inspiring committed entrepreneurs and companiesto expose and express their brand value.
Want to comment or suggest a topic? Send me an email.
© 2012 ALLE. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019