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Do You Need to Freshen Up?
Old content reeks of a neglected brand.

We’ve been doing a little housekeeping in anticipation of replacing our old carpet with new flooring. Since we had to pack up and move everything, we took the opportunity to scrutinize and purge things that just weren’t working anymore. And, the idea of packing, hauling, unpacking again, definitely motivated us to tip the scales in favor of giving the heave-ho to some of the flotsam and jetsam of 16 years in the house (and even more years of just shifting it from house to house).

Did that Jesus Christ Superstar T-shirt really have enough sentimental value to justify keeping it, holes and all? Mmmm…no. 
 
Just because that beanbag chair still works, doesn’t mean it works in our house. On to the donation pile it goes. Time to liberate that lava lamp, share the stilettos and catapult the extra cake pans.

What served us well previously, no longer defines our selves and our lifestyle.
The same is true of how we showcase our brand. In the past, you may have amazed with ads, blinded with the brilliance of your brochures and choked them with tchotchkes to get your brand out there. Now the media mix has changed. The time that prospects have to find and engage with your brand has shrunk. The precision and power of your content is king.

It may be time to take a hard look at what, where and how much you’re saying about your brand. Are any of these cobwebs growing on your brand?

If any of these hit uncomfortably close to home, it’s time to freshen up your brand. Clean up your act. Nobody enjoys that “old brand” smell.

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Next Issue:

Gaggle versus Herd: Making your brand words speak volumes


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