Alle-news header

Orchestrate Your Awesomeness:
Building your brand with a plan

Nobody knows how great you are. Well, maybe your mother. But in the big, bad world of business, nobody really knows about you, unless you tell him or her. That’s right. There’s no osmosis. You don’t just hang out your shingle or, conversely, run your business for years, and the magic happens. You can’t assume you own a plot of your prospect’s mind; you have to keep planting the seed.

So, you may be thinking, “We have a great product (or service). Our customers are loyal.” Wonderful! However, what happens when your customer-contacts retire, move to another industry, or die? What if your customers close their businesses or merge? What if new competition markets with an offer too good to refuse? You need to keep sowing a fresh crop. You need a plan to make your brand do the heavy lifting to keep you top-of-mind and relevant.
 
Whether you are a corporation or an entrepreneur, your brand is a living entity. It needs to be fed and nurtured. It needs to trained and given a structure so it can grow and flourish. That’s what a brand plan does: it lets your reputation and value spread deep roots in all directions so you can grow strong and tall, standing out above the others competing to survive.

Here are some tips for structuring your brand plan:

So there are no magic beans or one-and-dones in building a brand. However, if your plan nurtures all aspect of your brand, you prune away the dead bits, and, yes, add a little fertilizer now and then, your brand will do it’s work. It will orchestrate your awesomeness, loud and clear.

ID IQ: Is your logo working for you?Are you ready to build or energize your brand but don't know how to get started?

Are you unsure about how to select the right brand consultancy for your business?

Sign Up for ALLEnews and get a link to download the bonus: "Before You Brand: The Gut-check Guide to set your business up for branding success. These 7 strategic steps with guide you in making a smart selection.

Facebook linkedIn wordpressgoogle+twitterstumble upon

 


Next Issue:

Wallflower or Social (Media) Butterfly? Building your brand reputation


ALLE is a catalyst inspiring companies, professional organizations and committed entrepreneursto expose and express their brand value.

Want to comment or suggest a topic? Send me an email.

© 2016 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019

 

 

Would you like to receive ALLEnews? It’s free, low calorie and will makes you look 10 years smarter. Click here to subscribe.

Do you need to build a brand?
Contact
ALLE

If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.