Wallflower or Social (Media) Butterfly?
Building your brand reputation
Social media has come a long way in its first 21 years. No longer the secret clubhouse of slackers, nerds and surfers of technology’s bleeding edge, social media has grown (or some may say deteriorated) into a stage not only for consumer-focused businesses like Coca-Cola and Nike, but also for business-to-business companies and professional practices.
Just as with web sites, having a social media presence used to be an option. As the medium has matured, it is now essential for businesses to put on their dancing shoes and give it a whirl.
Social media takes on some of the duties of public relations—it helps get your story out there to build your reputation and name recognition. It helps position you as an expert.
So, as a business-to-business or professional organization, how do you make this a tool and not a toy? A good rule of thumb is to think of social media as a faster way to serve valuable content to your target audience. Here are some basics:
If you think social media is just fluff, you’ll be left on the sidelines while your competitors are dancing with your customers. It’s time to let your social butterfly emerge from the cocoon and learn to fly with social media.
Are you ready to build or energize your brand but don't know how to get started?
Are you unsure about how to select the right brand consultancy for your business?
Sign Up for ALLEnews and get a link to download the bonus: "Before You Brand: The Gut-check Guide to set your business up for branding success. These 7 strategic steps with guide you in making a smart selection.
Own it! Work it! Positioning your brand for success
ALLE is a catalyst inspiring companies, professional organizations and committed entrepreneursto expose and express their brand value.
Want to comment or suggest a topic? Send me an email.
© 2016 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019
Would you like to receive ALLEnews? It’s free, low calorie and will makes you look 10 years smarter. Click here to subscribe.
If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.