Get Up and Dance! How to keep your brand from becoming a couch potato
If you build it, they will not come. It doesn’t matter how wonderful, useful, economical, ecological or otherwise endowed your service or product is. Why? Because they’re all mesmerized by some small electronic screen. If you are not keeping your online presence lively, no one will know you exist.
It is a rare individual, indeed, who does not use the web as the primary resource to get information about your business. Even if you come highly recommended, people will look up your web site and online profiles, reviews and other online mentions.
If you want to bring focus to your company and to communicate your brand value, you need to get off your proverbial couch and get your dancing shoes on.
You may assume that the web site you put up three or four years ago was a one-and-done. Not so fast, my friend. If you aren’t actively working it, your brand is growing cobwebs. If you aren’t building your reputation by reaching out with social media, the world is passing you by. With so much going on around us, you need to bust a move to show your audience how vital and relative your brand is.
No one notices the people sitting on the sidelines. It’s the ones on the dance floor that get the attention. Get out there and shake your business booty.
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