Do I Know You? Transitioning the brand
Have you ever run into someone who suddenly looked substantially younger? I mean Dorian Gray or Benjamin Buttons younger. (If you live in L.A., you may be desensitized to this.) Or when your longtime acquaintance suddenly shaves off his facial hair. It’s like meeting a stranger. Suddenly and shockingly, the veneer of familiarity is stripped away.
When you rebrand your organization, whether due to merger, acquisition or just because the brand no longer reflects your company as it is today, it can be startling or confusing to those who are “accustomed to your face.”
So, how do you smoothly transition through a rebrand in a way that prepares and reassures your customers that the company’s core brand values will be strengthened and not diminished?
Here are some basic practices to keep the customers satisfied:
Are you ready to build or energize your brand but don't know how to get started?
Are you unsure about how to select the right brand consultancy for your business?
Sign Up for ALLEnews and get a link to download the bonus: "Before You Brand: The Gut-check Guide to set your business up for branding success. These 7 strategic steps with guide you in making a smart selection.
Hiding in Plain Sight: Positioning so your brand does the heavy lifting
ALLE is a catalyst inspiring companies, professional organizations and committed entrepreneursto expose and express their brand value.
Want to comment or suggest a topic? Send me an email.
© 2016 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019
Would you like to receive ALLEnews? It’s free, low calorie and will makes you look 10 years smarter. Click here to subscribe.
If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.