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Collaboration versus Control: Getting the most bang for your creative buck

Do you go to the surgeon and tell him how to perform the operation? Or take your sports car to the mechanic and tell him how to fix it? Perhaps you go to a stellar restaurant like Le Bernardin and tell chef how to cook your food properly? I would hope you answered, “NO!” to all of these.

However, if you run a business, chances are that you are a bit of a control freak. Maybe even, dare I say it, a perfectionist. As such, you pride yourself on seeking out the best and the brightest vendors and resources because you want awesome results.

Then, you shoot yourself in the foot. Maybe even several times. You cripple yourself by not allowing those excellent providers to do what they do best: delivering a result better than you could have done yourself.

I see this happening regularly in the creative field. Creatives are a unique breed and see things from a perspective most do not. Harnessing that creative power requires collaboration, not control. Micromanaging shuts down creativity.

So how do you get the most bang for your creative buck and a result you’ll love?

So put down the whip and handcuffs and have some fun. You’ll both be amazed at what you can achieve through respect and collaboration.

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