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No Rulez: Keeping your focus when building your brand

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I was driving to a meeting the other day and noticed a sticker in the back window of a muscle car: No Rulez. (See photo above.) As I waited for the light to change, I puzzled over the spelling, but approved use of the reversed ďRĒ to reinforce the rule-breaking concept. It was a loonnggg light, so it got me thinking…

How many times, when clients embark on building a new brand or energizing an old one, do they operate with no rulez…er, rules? Failing to set up a framework of goals, milestones and a strategy for development can allow you to lose sight of what you hope to achieve.

Here are some quick rules to keep your company from going all helter-skelter and running your brand development off into the weeds.

Building or energizing the brand creates a lot of buzz and excitement. Itís easy to race ahead only to find out youíve veered off track. Sometimes, you just need rules.

Before You Brand: The Gut-check Guide to set up your brand for successAre you ready to build or energize your brand but don't know how to get started?

Are you unsure about how to select the right brand consultancy for your business?

Sign Up for ALLEnews and get a link to download the bonus: "Before You Brand: The Gut-check Guide to set your business up for branding success. These 7 strategic steps with guide you in making a smart selection.

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Next Issue:

Do You Feel Me? Conveying value

ALLE is a catalyst inspiring companies, professional organizations and committed entrepreneursto expose and express their brand value.

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